Effective communication doesn’t just involve exchanging information to convey a thought or a feeling. It requires defining your message, understanding your audience, and determining the best ways to reach them.
With more than 20 years experience in television, radio, audio/visual production, and public relations, Desireé understands the best strategies to help you be seen as well as heard.
Desireé was a valuable member of the public relations team at the Mississippi Department of Wildlife, Fisheries, and Parks where she helped us promote our diversity efforts, which contributed to our winning the Southeastern Association of Fish and Wildlife Agencies’ Diversity Award.
Deputy Director, MDWFP
How I Help You Build Buzz
Desireé is a master at strategizing the integration of various communication mediums to help you reach your communication goals and objectives. That’s the heart of strategic communication planning. Desireé works with clients to accomplish the following:
Identify their communication problem or issue;
Identify and select appropriate target audiences;
Develop and test communication concepts, messages, and materials
Draft and implement a health communication plan; and
Assess and evaluate how effectively the messages reached the target audience.
Media Training & Media Management
Desireé guides you through the appropriate techniques used in mass media communication. Clients are trained on how to work with daily and weekly newspapers, magazines, radio, television, film and online media. Or, as a veteran anchor and reporter, you can choose to let Desireé do the talking for you. Then, “It’s handled!”
Speaking in public is one of the top fears of most people. As a veteran television anchor, award-winning orator, and a university professor of public speaking, Desireé expertly assists her clients with speech outline and content development as well as effective presentation and delivery strategies. Whether you are a novice or a seasoned professional, Desireé is the personal coach to help your craft your best message and manage your nerves.
More than ever, faith-based communities realize the importance of connecting with their supporters but also designing effective messages and materials in order to reach them. Whether it’s creating or managing theme-based programming or events, website design and maintenance,church branding, or social media development, Desireé will write your vision and help you to make it plain.
When a crisis happens you need a trained communicator at your side. Desireé is a professionally trained risk communicator who can help you identify your communication risks and benefits, as well as chart the needed action to your stakeholders, the media, and the public.
Media Spokesperson Training